“At the moment, mass production is completely in control of the market, while we (consumers) are looking for one-of-a-kind products. A beautiful product alone is not enough, we like to hear the story and see the marks of craftsmanship and not the influence of a ’styling’ designer. The ideal situation would be the designer looking over the shoulder of the consumer at the product and sharing his or her enthusiastic wonder about how it works. The product should be a life-long friend.” - Arnout Visser